Music Marketing | Tips for Singers, Musicians & Recording Artists
Marketing tips for singers for free is useful for those who are just starting out or haven’t got any income to help them promote themselves in the music industry. Marketing doesn’t have to cost any money; here are some ways to promote your act and music without spending money!
Marketing tips for singers
Social media one of the most popular ways to promote music and it’s popular for a reason.
There are lots of ways where you can promote your music for free. With Facebook, Instagram and Twitter and many other social media platforms being great contenders for artists to promote their music, you’d be missing out not to have an account.
Regularly updating these will help your music become more popular and allow it to be viewed by a wider audience. Of course, engaging your fan base on other social media platforms is also essential.
Getting your social media engagement and content right is massive. For example on Facebook if you post too little you are in danger of getting lost in peoples’ news feeds and forgotten.
Post too much however and you will irritate your fans! Striking the right balance is essential in keeping your current fans engaged and growing your fan base.
Get a website and a mailing list
A website is a great thing to have for bands and artists. Whilst social media is reliant on other websites, your website is your own and will be the hub containing all of the relevant information a fan might look for all in one place.
You have all the control with a website and you can edit how it looks, feels and operates.
If you want to feature your latest album on your homepage and sell it directly on your website, you can do that!
Having a website also shows that you’re a serious artist. Even in 2019 with social media playing a huge part in the online world, some people still expect you to have a website.
These people can include bookers, promoters, radio stations and anyone else who might be looking for some music for an upcoming show, festival or podcast.
Upload your music to Spotify and SoundCloud
In 2019, being on an online streaming platform such as Soundcloud or Spotify is crucial for allowing people to listen to your music for free so that you can grow your fan base.
If you’re signed to a record label they will be able to do this all for you, but if you’re not signed to a record label there are plenty of sites that you, as an independent artist, can use to upload your tracks.
SoundCloud is one of the most popular sites to get marketing tips for singers because it’s free! You can upload your music on to it and the popularity of the site means anyone can listen to your music. All singers should have a SoundCloud account simply due to how easy it is to create and keep updated. After uploading your tracks, you can then embed your links into your social media sites so that your music is always available to all your fans. A&R scouts also often search SoundCloud looking for new music, so make sure your music is on it!
All singers should social media platforms such as Facebook and Twitter for marketing tips for singers, so why not have a service which can schedule your posts for you? Hootsuite is very easy to use, all you have to do is take some time to write up social media posts and then decide when you want them to be post them to your profile for you. Hootsuite allows you to schedule these so you’re interacting with your fan base regularly especially if you are too busy or unable to put posts up.
Local media and press
Contact your local newspapers and radios, as they may be able to offer you space if you present a press release in the right manner and it is newsworthy. Using newspapers is an effective way to get marketing tips for singers for free, as lots of newspapers are looking for local talent to boast about.
Posting on the internet
Get marketing tips for singers by contacting or posting on websites or forums. There are lots of listings sites that you can add your events to. Gumtree and Eventbrite are good examples for posting local listing sites.
Word of mouth
Probably the most important form of free marketing tips for singers is by word of mouth. Engaging with potential fans and getting them to spread the word about your music or gigs can be the easiest way to get your name around.
BandWagon is a website where singers can search for gigs in their local area and apply for them online. Gigging is a great way to get marketing tips for singers and to get experience in the industry. There are also opportunities to make money through this website as some of the gigs are paid. Bonus!
Set up Google Alerts
Google alerts send you a notification when someone searches your act name on their search engine. This is a useful tool for singers to have because it shows you where your fans are going from there and what websites are getting you the most attention, helping you to adjust your marketing tips for singers accordingly!
Give music away for free
Although you will want to make money from your music, giving some demo CDs away for free after you gig can actually be beneficial. You never know, the guy who got dragged along to see you and got given a CD might just become your biggest fan.