Singing Agents: Singing agents are responsible for representing a singer. They’re job essentially is to make sure a singer has opportunities to perform live. Singing agencies tend to go hand in hand with management. Singing agents only really come into play when you’ve reached a level that is beyond your management being able to organise a tour schedule as well as all their other duties. The right agency will be well connected with festivals, promoters and be perfect for getting support gigs for established artists.
Warning: Like artist management, signing to a singing agency is a two way process, you may want to work with them but they might not necessarily want to work with you unless you are at the right stage of your music career. For singing agents to want to work with you they are most likely going to want to see income streams already coming in or a strong indication that they are likely to, which in this case are very much people paying to come and see you at gigs. Therefore it's vital to have a strong, loyal fan base already built up.
Singing Agents Build Contacts
A singing agent’s main role is to book shows; therefore it’s important that they build contacts within the music industry. Networking is a vital part of becoming successful in the industry; a music agent can use this skill to their advantage. Building relationships between the music agency, the venue and its promoters improves the chances of you, as a singer, to perform at a show at a particular venue or tour.
Negotiating Event Contracts
The singing agent’s role is to also make sure that every aspect of a contract that is offered to you is suitable for your act. In most cases it will be their agency contract that the promoter will have to sign. This contract is where they can ensure everything you want and need for the show is catered for and any equipment required is available to you. Your singing agent will need to know all this information before negotiating the contract so they know what to ensure is on the contract whenever you play a show.
TV and Radio Appearances
As well as booking shows, singing agents may also have the job along with management of getting you other media opportunities to promote the events or tour. Becoming known in the media isn’t always the easiest task; singing agents will have the responsibility of trying to get the act radio and TV appearances. As radio and TV are open to more people than may be at a show, these opportunities are priceless. Being heard by a wider audience of people who could potentially be a new fan base is invaluable as a singer.
Check out our other tips for singers below and check out our TeenStar singing auditions by clicking here.
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