Facebook networking for singers: Here at Open Mic UK we’ll be assisting you with all the best tips for using Facebook in 2014. Learning how to use Facebook as a promotional tool is of upmost importance for singers and songwriters!
One of the first steps in using Facebook is to make sure your bio, picture and information are as clear as possible. Also, make sure your profile picture on Facebook is the same or as near as it can be as the main picture used on your website and other social media to create a working synergy across all of your platforms. The same applies to colour themes and logos - you want to make sure that your style and imagery is demonstrated clearly to increase brand awareness. This all follows onto physical marketing and promotion which we will come on to in coming weeks.
The first thing any singer should be thinking about when creating a social media platform for themselves is synchronising all their social media sites with the same display pictures, backgrounds, and names.
Using the same URL address name and sticking to it across all social media platforms increases your searchability as an artist, and makes it easier to find you on search engines such as Google. You’ll need to customise your Facebook URL address as normally you will be allocated a series of random letters and numbers initially and this will not bring you up on search engines.
Here’s an example of the brand Open Mic UK’s social media platform URLs:
As you can see, Open Mic UK uses the same URL for both accounts. The main pictures for both accounts are the same as are the backgrounds. It’s a clear synergy which leaves no room for confusion. It’s important as an artist that you follow this formula. There may however be cases whereby it is impossible to have the same URL, for example if it’s already taken by another artist. If that is the case, try and keep it as similar as possible and the same across your social media platforms, for example openmicukmusic would be a good alternative.
Click here for a handy article on learning how to change your Facebook URL from one that Facebook will initially give you. However, please bear in mind that you may need to have 25 fans before they allow you to do this.
Check out our other Facebook tips below and check out our 2015 TeenStar singing audition dates by clicking here.
To keep up-to-date with other advice for singers, keep an eye on the TeenStar Facebook and Twitter pages:
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